I really love clever, creative advertising and this one is really super smart. Posted by Cannes Lions – a prestigious advertising awards body – on their Instagram, IKEA created an advert that doubled up as a pregnancy test.
Pee on it and get a positive result? You get yourself a discount on the crib featured in the advert.
I wanted to give this a standing ovation. How clever! And the returns are phenomenal. I truly envy those given the scope to explore outside typical boundaries.
